See how ads can be optimized!

Galaxy Chocolate

Banner – A/B test

Galaxy chocolate has created vegan chocolate with a few different flavors. They have 2 main product pictures that are used online in the form of banners or ads. The first impression of these images counts a lot, especially online where attention and engagement are the highest currency that lead to conversion.

The question was, which one of these two images is the best one to use for online marketing?

We tested these two images in a standard A/B test with our tool to see how people actually react.

Version AFeatures bg
Version BFeatures bg

Which one do you think is better?

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Bugfoundation

Landing page test

BugFoundation

The Bugfoundation is the first company from Germany that is producing and distributing the Bux Burger. As the name suggests, this special burger is made out of insects. This radical new approach holds a lot of potential.

The source of protein, in this case insects, has a high ratio of protein content and is also very healthy. But it doesn’t stop there, having insects as a protein source makes the entire supply chain more sustainable and environmental friendly. The current meat production industry creates large quantities of waste products and requires large quantities of water. All these issues are solved with the approach of the Bugfoundation.

The rational arguments sound great, right? But when it comes to food, the gut feeling is what determines what people eat and what not.

Because of that, we wanted to know how people react visiting the landing page of the Bugfoundation.

Our approach

We showed the landing page of the Bugfoundation to Germans for 10 seconds. This is the time it takes to measure the implicit reaction to viewed content. At the same time their webcam was running so we could measure what they look at (eye tracking), how they feel about what they see (emotion tracking), and how excited they get by measuring their heart rate. The results are more intriguing than you’d think.

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